The Secret to Good Tech & Digital Media Copy

Benefits Before Features

I've produced content for many tech companies, from innovative startups developing new approaches to old problems (like Neurogress and Evolyst) to large service-oriented tech companies like Nerds On Call and Home Technology Pros. While every client needs a different voice and has a different product to sell, there's a few common threads. 

  • Good technology writing tells a story
  • It shows the benefits rather than describes the features
  • It paints a picture of the possibilities. 

Let's work together to kick your tech content into high gear.

Writing Samples

Digital To-Do’s for Stress-Free Travel

Living a life of nerdish excellence at home is a wondrous thing. But let’s be honest. It’s also easy. Modern home life encases us in a warm, gooey cocoon of lightning-fast WiFi, abundant power outlets, and overly obliging smart speakers. Maintaining that same level of techno-poise is a lot harder when you’re traveling. Far from the predictable comfort of your favorite comfy armchair and snack-filled fridge, all those miraculous technologies you relied on to make life easier mightn’t be quite so
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Giving Tech A Human Face

Date night apps: Don’t head out for a night on the town without them

Going out for a night on the town is cool. Well, it can be. Is it just me or can it also be kind of hard work? I mean, it’s all well and dandy to put your fancy shoes on and head out into the big city, but without a plan of attack you could well end up sitting in Taco Bell at 9 pm with nothing more to show for your efforts than a tray of bean burritos and a heart filled with disappointment. Who needs that?

The Exciting Future of Brain Wearables and You

The brain is the most complex system in the known universe. We are on the glowing, LED-illuminated edge of what publicity-minded futurists have dubbed “The Fourth Industrial Revolution, a revolution that is growing from the integration of the physical, digital and biological domains. This sounded kind of far-fetched to me until I looked around and paid attention to how far we already are in that direction right now. This is especially obvious when it comes to humanity’s growing fixation with “w

Level Up Your Romance Game This Valentine’s Day With The Perfect Gadget

Level Up Your Romance Game This Valentine’s Day With The Perfect Gadget Gadgets get a bit of a bad rap when it comes to Valentine’s Day, and we at Nerds HQ think this is kind of a shame! Sure, your obligatory dozen red roses is a classic. And yes, there’s something to be said for the simple romantic gestures — like a hot air balloon ride over the Serengeti with a mariachi band — who among us hasn’t enjoyed that? But gadget gifts have a place too this Valentine’s day. In fact, the perfectly ch

Are Videos Still The Hottest Social Media Trend?

Every day, viewers watch more than 1,000,000,000,000 hours of YouTube content. That’s one billion hours spent watching everything from cats being cute to how to get that perfect smoky eye shadow look. If that wasn’t a staggering enough number of zeroes, YouTube is only one social media channel among a vast videographic zoo of options, each offering their own unique spin on sharing content down the barrel of a video camera. So where did it all begin? How are trends in video social media evolving

Making Complicated Stuff Simple

The Energy Saver’s Guide to Window Replacement

Looking for ways to lower the costs of heating and cooling your home? Since up to 30% of a home’s heating energy is lost through its windows, window replacement is one of the most cost-effective solutions you can consider. Energy-efficient windows are specifically designed to do two things. First, they create an impermeable barrier between the air outside and the heated or cooled air inside your home. Second, they reduce the transmission of heat and cold through the glass. As you’ll see, there’s a lot of technology that goes into making that happen.

Gaming, Communities and Economics. A Weirdly Upbeat Tale of Loot Boxes and Public Outrage

In November 2017, with much fanfare computer game titan Electronic Arts (EA) released a long- awaited game title: Star Wars Battlefront II. Star Wars fans and gamers alike eagerly descended on the game, and at first all was well with the world. But that would soon change. Neither EA, nor the software development industry at large predicted the furore and controversy the now infamous title would soon elicit from EA’s gaming community.

Humanoid robot: a servant or a clone

If you’re anything like me, the thought of projecting your consciousness into a robot will send a happy shiver of “what if” down your spine. Ever since I discovered Doctor Who and the joys of science-fiction, robots have been a “thing” for me. I’m going to just admit it: I really want to spend a day in a robot’s big, clunky metallic shoes. Hell it wouldn’t even need to be one of the large, scary ones. A cute one with a little aerial sticking out the top of its head would be just fine.

Will Neurotechnology Change How We Think?

Will Neurotechnology Change How We Think? Yes. Neurotechnology will absolutely change how we think. We’re talking about a technology that interfaces directly with our brains and which allows us to manipulate the world in directions that, in some ways, closely resemble magic. How could it not change us? So now that I’ve spoilered this whole blog post, here’s three big reasons in a bit more detail. The line between individual and society will blur We talk about how society can be informed and a

Highlighting Products and Services (so they look good!)

Best Smart Outdoor Upgrades for Summer

If you’re interested in home comforts and cool gadgetry, it’s likely you’re well acquainted with some of the amazing new smart technologies which can make the inside of your home more comfortable, more fun and more secure. But what about outside? With Summer upon us, it’s a good time to take a look at some of the best smart outdoor upgrades to make those long Summer evenings even more delightful. For those of us who are into music and the whole home theater experience, good quality indoor spe

5 Smart Home Upgrades to Help You Sell Your Home

These upgrades are quick, easy, and won’t break the bank If you’re planning to sell your home, having a few smart features could sweeten the deal and make it that much easier to sell. Here’s our list of the five best smart upgrades to look into if you’re selling your home. When you’re selling your home, one of the strongest selling points you can show to potential buyers is comfort. You’d be hard pressed to find someone who doesn’t want to be comfortable in their own home! With a list of am

Wedding Planning Apps: What Apps to Use to Help Plan Your Wedding

Weddings are a kind of odd cultural phenomenon. On the one hand, they’re meant to be romantic — and to be fair, more often than not they actually, genuinely are. On the other hand, they’re work. None of that gooey romance stuff happens unless you work really hard to get those logistics details, bridesmaid’s “disagreements” and financial considerations properly squared away.

Top 4 Home Improvements That Add Value To Your Home

In the U.S., it’s estimated that roughly 5.5 million houses will change hands in 2018. Sooner or later, most homeowners are going to find themselves looking for ways to maximize the value of their home. One of the best ways to achieve this is through investing in green home improvements. In fact, recent studies suggest that homes with green technology upgrades consistently outsell homes on the market not equipped with green technology.

How Much Does Replacing Your Roof Improve Energy Efficiency?

Americans spend about $40 billion annually to keep their homes warm in winter and cool in summer. That’s a lot, and it’s way more—at least 20 to 30 percent—than it needs to be. A big part of our massive national climate bill boils down to one thing: our roofs aren’t cutting it. Here are a few ways you can improve the energy efficiency of your home by replacing your roof with some slick, (and possibly PACE financing-eligible) green upgrades. By the way, if you're curious to see if your roof replacement is eligible for Ygrene PACE financing, click below to find out within just 5 minutes!

Crafting Distinctive and SEO-optimized Landing Pages

Global Healthcare Communications: Improving Healthcare Outcomes

Communication is at the heart of who we are as humans. The technologies we’ve developed to communicate more effectively have been instrumental in increasing both our lifespans and the quality of life we experience. This is especially true when it comes to healthcare and its reliance on global healthcare communications. Today, global healthcare is a coordinated effort across disparate teams. It’s a complex and knowledge-intensive process, whose goal is not just to produce favorable patient outcomes, but also to further public health goals for society at large.

Computer Repair Portland Oregon | PC & Apple Mac Repair | Nerds On Call

If you’re searching for "Portland computer repair" and have a problem with your tech, Nerds On Call can fix it for you. We hate to toot our own horn, but we’ve encountered, diagnosed and repaired pretty much every technology problem in the book! Whether it’s for your home, business, or a luxury yurt — it doesn’t matter — one of our nerdy tech ninjas will restore your desktop, laptop or portable device to perfect functioning order in no time.

Home Theater Landing Page

Having a good TV in your home is great, but it can’t compete with the complete home theater experience. The lights dim and as you sit back in a comfy sofa, you’re immersed in surround sound and the brilliant, crisp display of 4k television display. It’s unbeatable. While the home theater experience is incredible, making it happen can be a real headache. What equipment should you buy given your budget? Where should it be installed? How should the equipment be configured? And how do you deal with

Smart Technology Lighting Products Landing Page

Smart lighting has some amazing features to make your home life more convenient and comfortable, from sensors to smart phone control to voice activation. Better yet, we'll save you money and keep you safe! Smart lights can make a huge difference in your home. Let’s talk about convenience. We can configure your smart lighting to make your life just a little bit easier in all kinds of ways. Let’s say you have ceiling fans or other appliances you usually activate when you enter a room. HTPros can

Computer Diagnostic | Services

When it comes to technology, there’s a proverb called “Murphy’s Law” which kind of rings true: “Anything that can go wrong will go wrong”. As downbeat as that sounds, there’s a grain of truth there. Even though our cutting-edge devices look sleek and perfect on the outside, they’re still an incredibly complex jumble of electronics and software on the inside. It’s only a matter of time before something stops working as well as it should. When something does “go wrong” with a computer it’s easy to feel helpless. Fortunately, unlike poor old Murphy, we have tools to analyze and resolve these problems.

Home Technology Pros - Smart Thermostat Installation

Just a few years ago, your typical thermostat was a pretty basic affair, with very few options beyond simply making your home warmer or making it cooler. Smart thermostats have turned home climate control on its head. Instead of forcing homeowners to constantly tweak and adjust the climate, smart thermostats are capable of actively learning your preferences and monitoring the temperature of your whole home for you.

Home Technology Pros - Services Page

Smart home technology isn’t just about installing more gadgets into your house. It’s about working with technology to make your home more comfortable, safe and fun. That’s our goal at Home Technology Pros. Our technicians are experts at smoothly blending smart technologies into your daily home life. Picture a home life where: • Your security system notifies you when someone is at your front door • Your audio system produces crystal clear sound throughout your whole house • Your devices are co

Direct Engagement and Brand Recognition With Email Campaigns

Malware Protection Email Campaign-Installing regular anti-virus software on your computer and going online is like taking a knife to a gun fight — and guess what? That anti-virus software you’re using is a butter knife.
Malware Protection Email Campaign 2-Remember the early 2000s when you installed an antivirus program and just got on with your life, content in the knowledge you were safe from computer nasties? These days, it’s not that easy.
Tech Holiday Newsletter-So if you're anything like us, you're probably in mild shock right now that it's October. What happened to February through September?
Technology Roundup Campaign-Just a reminder that April 29 is National Zipper Day! Way back in 1913, a Swedish engineer invented the "automatic continuous clothing closure device." The modern day zipper was born
Home Assistant Smart Speaker Series-Interested in upgrading your home with smart technology? We offer a free home consultation AND to sweeten the deal we’d like to offer a free gift, with a difference.
Gain Logic Fear Home Security Series-You probably know us as the computer safety experts. But we can make your home safe too!
Gain Logic Fear Online Computer Repair Series-Howdy! This is just a courtesy email to let you know that your pre-paid service plan membership will be expiring on [date]. But don’t panic! We’ve got your back…
B2B Customer Indoctrination Campaign-I wanted to drop you a line as a valued customer to talk about a critical threat facing businesses today—and a FREE service we offer to help you address it.
Valentine Tech Campaign-Ahh the mysteries of love! As a lovesick nerd once sang, "Yes, I love technology, but not as much as you, you see. But I still love technology." Such beautiful words.

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